When John Wooden died June 4, 2010 at the age of 99, the basketball community lost a living legend. As coach of the UCLA Bruins, Coach Wooden experienced unprecedented (and unduplicated) success. As a player, he won a national championship at Purdue University. He was a three-time All-American. As a coach, he won 10 national… Read more »
Posts Tagged: Change Leadership (pp274-275)
Keeping Nike Cool
Under the leadership of CEO Mark Parker, Nike is revamping its image and shifting its focus. Rather than ride its dominance in the athletic shoe market, Parker is following trends and repositioning Nike to capitalize on the digital age. Part of Parker’s strategy for Nike involves reducing staff and moving away from brand image. The… Read more »
