Description: Rogers, Canada’s largest mobile provider has partnered with Exmovere Holdings Inc., a U.S. company best described as tech-meets-apparel, to launch infant clothing such as infant pyjamas, embedded with biosensors. These biosensors will allow parents to monitor a newborn’s temperature and movement via a remote computer, tablet or smartphone.

Source: Business News Network

Date: May 8, 2012

Link: http://business.financialpost.com/2012/05/08/rogers-eyes-youngest-wireless-user-segment-yet-babies/

Questions for Discussion:

1. Discuss whether such products are likely to be successful.
2. Which other products on similar lines can Rogers launch?
3. Will parents be comfortable noting their children’s temperature every hour?
4. Discuss any repercussions of such products for parents and infants.