Description: Gibson, an iconic American guitar manufacturer, has filed for bankruptcy. The company has at least $100 million of debt, and perhaps as much as $500 million, according to paperwork filed in Delaware on Tuesday.

Source: CNNMoney.com

Date: May 01, 2018

Link: http://money.cnn.com/2018/05/01/news/companies/gibson-guitars-bankruptcy/index.html

Questions for discussion:

• What is Gibson’s financial situation?
• How can it restructure financially in order to emerge and rebuid its business?
• Why do you think the company failed?
• What would you advise management do with its brand?