Description:  A fake alliance between Warby Parker and Arby’s came off like the ultimate dad joke. It’s not a good look for the fashionable eyewear startup.

Source: FastCompany.com

Date: Apr 02, 2018

Link: https://www.fastcompany.com/40553054/the-day-warby-parker-lost-its-cool

Questions for discussion:

• What do you think of the “April fools joke”?
• What are the lessons for management as a result of this publicity?
• Do you think damage has been done to either brand?
• What should Warby Parker do next, if anything?