Description: A pioneer in live streaming, the NCAA now is seeing its aggressive early efforts pay off with broadcast-size audiences and ad rates. To mark the national college basketball championships, we break down the sports streaming data on our “Behind the Numbers” podcast.

Source: eMarketer.com – podcast

Date: Apr 02, 2018

Link: https://www.emarketer.com/content/sports-streaming-podcast?ecid=NL1001

Questions for discussion:

• Explain March Madness and why it resonates with so many people.
• How has streaming affected the marketing of the tournament?
• Why does it work so well?