Description: Coming soon to a Starbucks near you: Less variety. Expect to see a narrower assortment of products in the main area of your local coffee chain outpost sometime soon this year.

Source: Forbes.com

Date: Feb 24, 2018

Link: http://fortune.com/2018/02/24/starbucks-merchandise-stores/

Questions for discussion:

• Why is Starbucks reducing variety?
• How might this decision impact customer behavior?
• Do you think it is a good decision under current circumstances?