Description: The company wants to end the use of animals in food production by 2035

Source: Fortune.com – video report

Date: Dec 28, 2017

Link: http://fortune.com/video/2017/12/19/impossible-foods-replace-meat/

Questions for discussion:

• Do you think this company can succeed in its stated goal?
• Which factors and trends suggest the firm can succeed?
• What the obstacles does it face?
• How can this product be customeized to satisfy more customers?