Description: tripl purchase follows aggressive advertising moves in Europe

Source: eMarketer.com

Date: Sep 28, 2017

Link: https://www.emarketer.com/Article/Trivago-Turns-AI-Travelers-Increasingly-Book-Directly/1016540

Questions for discussion:

• How is the online travel business changing?
• How are businesses like Trivago responding?
• What other ideas could be applied to the challenges facing the industry?