Description: But it’s also the platform teens are most likely to use daily

Source: eMarketer.com

Date: Sep 07, 2017

Link: https://www.emarketer.com/Article/YouTubes-Teen-Viewers-Complain-of-Too-Many-Ads/1016436

Questions for discussion:

• What sort of advertising should be used by social media sites targeting teens?
• Why do you think teens respond to these ads as they do?
• How should advertising managers respond to this research?