Description: Montreal-based Aldo Group became one of the world’s biggest footwear retailers by anticipating trends, so when it came to the emerging crop of young consumers, its executives didn’t want to assume they could rely on the tactics that sold shoes to earlier generations.

Source: FinancialPost.com

Date: Sep 19, 2016

Link: http://business.financialpost.com/news/retail-marketing/forget-millennials-aldo-chain-is-seeking-a-foothold-in-emerging-gen-z-market

Questions for Discussions:

• What changes are taking place at Aldo to better serve the Gen-Z market?
• What do you think of this line of thinking?
• What other advice would you suggest to Aldo and merchants in general?