Description: McDonald’s is leading the way to assemble corporations to raise money to ease the migrant crisis in Europe and the Middle East. McDonald’s will hope that this move will show its customers that it’s a responsible world citizen.

Source: The New York Times

Date: September 20, 2015

Text Link: http://www.nytimes.com/2015/09/21/business/media/mcdonalds-leads-corporate-effort-to-publicize-migrants-plight.html?ref=business&_r=0

Questions for Discussion:

1. Should businesses be doing more for world problems?
2. What signal does McDonald’s gesture to help migrants’ plight send to the other companies?
3. Does such efforts help businesses in long run?