Description: CIBC and Tim Hortons launch a new visa card. A $100 spent through this card will allow customers a cash back of $1 that they can only use at Tim Hortons. The card also comes with a new push button technology.

Source: CBC

Date: July 2, 2014

Link:http://www.cbc.ca/player/News/Business/ID/2470507795/

Questions for Discussion:

1. Will this card be successful?
2. How does this plan help increase customer loyalty?
3. How does the launch of this card benefit both CIBC and Tim Hortons?
4. Are there any problems with this plan?