Description: Mary Barra, GM CEO, apologizes to the U.S. senate committee for covering up faulty ignition switches in GM cars, which led to at least 13 deaths and several crashes.
Date: April 02, 2014
Video Link: http://www.cbc.ca/player/News/Business/ID/2446158934/?page=2
Questions for Discussion:
- Should the GM top management face criminal charges?
- Do you agree with the GM CEO that she knows nothing about this cover up, although she’s been with the company for more than 30 years?
- In your view, what’s the best approach for the GM to take?
- What could all this mean to the GM brand?