Description: Mary Barra, GM CEO, apologizes to the U.S. senate committee for covering up faulty ignition switches in GM cars, which led to at least 13 deaths and several crashes.

Source: CBC

Date: April 02, 2014

Video Link: http://www.cbc.ca/player/News/Business/ID/2446158934/?page=2

Questions for Discussion:

1. Should the GM top management face criminal charges?
2. Do you agree with the GM CEO that she knows nothing about this cover up, although she’s been with the company for more than 30 years?
3. In your view, what’s the best approach for the GM to take?
4. What could all this mean to the GM brand?