Description: Shaving is a big business worldwide with two giant players, Gillette and Schick. A new startup Harry’s is planning to shake-up the shaving business by selling razors directly to consumers. Jeff Raider, Harry’s co-founder, explains the company’s innovative strategy.

Source: CBC

Date: Feb 19, 2014

Link: http://www.cbc.ca/player/News/Business/ID/2438374737/

Questions for Discussion:

1. What sets Harry’s apart from its competitors?
2. What’s unique and impressive about their strategy?
3. Discuss the drawbacks of this strategy?
4. How might Gillette and Schick react to Harry’s innovative approach?