Description: Amazon Canada, which entered Canada in 2002, is set to enter the toy market in a big way. It plans to offer the ‘largest section of toys’ in the country: this will include more than 300,000 toys for kids.

Source: Financial Post

Date: June 27 2013

Link:  http://business.financialpost.com/2013/06/27/amazon-canada-taps-toy-market-with-largest-section-of-toys-in-country/

Questions for Discussion:

1. Do you foresee sales for stores such as Toys R Us will see a sharp dip following Amazon’s entry in to the toy market?
2. Are toys suitable for online sales?
3. Do kids and parents buy toys out of impulse? If that is so, then how can Amazon overcome this hurdle?