Posted by & filed under Change, Environment, New product, Strategy.

Description: Lululemon is planning to increase its target market by entering into menswear. Christine Day, CEO of Lululemon, believes future growth will come from this new target market.          

Source: Global BC

Date: January 17 2013

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Questions for Discussion:

  1. Will men be keen to buy from Lululemon given its strong association with womenwear?
  2. Will this strategy annoy its core target market – Women?
  3. In you view, is this a good or a bad strategy?
  4. Should they launch a separate sub-brand for Men to avoid cannibalizing its sales to women?

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