Description: Bicycle sales in Europe are on a high. In Italy, for the first time since the early post-war era, sales for bicycles have overtaken sales for cars.

Source: The Globe and Mail

Date: September 03 2012

Link: http://www.theglobeandmail.com/report-on-business/economy/economy-lab/car-mad-italians-trading-four-wheels-for-two/article4584829/

Questions for Discussion:

1. Discuss some of the reasons why bicycle sales have increased in Europe?
2. Do you see a similar trend happening in North America?
3. Will the increase in demand, do you expect the prices of bicycles will increase?
4. What changes do you see occurring in the bicycle industry due to such rise in demand?