Description: Many marketing tech aficionados believe television ad buying is overdue for a digital overhaul. Dave Morgan, CEO of TV ad targeting firm Simulmedia, spoke with eMarketer’s Ross Benes about which digital applications are likely to find success within TV advertising and which products are overhyped. Source: eMarketer.com Date: Feb 2, 2018 Link: https://www.emarketer.com/content/advanced-tv-is-being-led-by-legacy-media-companies-5 Questions… Read more »
Posts Categorized: Strategy
How GE Went From American Icon to Astonishing Mess
Description: Famous for great management, General Electric is staring down a plunging share price, a federal investigation, and possible breakup. Source: Bloomberg.com Date: Feb 1, 2018 Link: https://www.bloomberg.com/news/features/2018-02-01/how-ge-went-from-american-icon-to-astonishing-mess Questions for discussion: What does the article say about the reasons for GE’s rise and fall? Is blame entirely the fault of poor management? Can GE rise… Read more »
‘Thank you. This confirms your concert-ticket purchase. And your parking. And your t-shirt and beer.’
Description: The Showpass app lets anyone buy — and sell — event tickets, and they’re not scalpers or bots Source: FinancialPost.com Date: Jan 23, 2018 Link: http://business.financialpost.com/entrepreneur/0120-biz-rs-spence-tickets Questions for discussion: What makes this app different? How should operations change at the firms competing with this app?
Toys “R” Us plans to close more than 180 U.S. stores
Description: Toys “R” Us is planning to shutter a fifth of its U.S. stores. Source: CNNMooney.com – video report Date: Jan 23, 2018 Link: http://money.cnn.com/2018/01/24/news/companies/toys-r-us-stores-closing/index.html?iid=hp-stack-dom Questions for discussion: What does this report say about the reasons for the store closures? How can management deal with the challenges facing the firm?
Whitney Wolfe turned a traumatic experience at Tinder into her…
Description: After leaving Tinder under traumatic circumstances, Bumble co-founder Whitney Wolfe started her own dating app that grew to be one of the biggest in the space. Whitney Wolfe turned a traumatic experience at Tinder into her successful ‘Bumble’ empire from CNBC. Source: CNBC.com – video report Date: Jan 23, 2018 Link: https://www.cnbc.com/video/2018/01/23/whitney-wolfe-turned-a-traumatic-experience-at-tinder-into-her-successful-bumble-empire.html Questions for… Read more »
Tesla unveils pay plan for CEO Elon Musk
Description: CNBC’s Phil LeBeau reports on how Tesla is paying CEO Elon Musk’s salary. Tesla unveils pay plan for CEO Elon Musk from CNBC. Source: CNBC.com – video report Date: Jan 23, 2018 Link: https://www.cnbc.com/video/2018/01/23/tesla-unveils-pay-plan-for-ceo-elon-musk.html Questions for discussion: How is Elon Musk compensated? Is this an appropriate method for senior management of a firm, in… Read more »
Beer Canada calls on feds to axe increasing beer tax as consumption trends down
Description: The federal government’s plan to hike excise taxes on beer every year will result in consumers paying more for the alcoholic beverage and business owners investing less in their operations, says an industry association fighting the change. Source: NationalPost.com Date: Jan 16, 2018 Link: http://nationalpost.com/pmn/news-pmn/canada-news-pmn/beer-canada-calls-on-feds-to-axe-increasing-beer-tax-as-consumption-trends-down Questions for discussion: What does the article say about… Read more »
Cracking down on big tech: Tech-lash gains momentum
Description: Alexandra Suich Bass, The Economist U.S. tech editor, discusses the accusations that tech is too big, addictive and destructive. Cracking down on big tech: Tech-lash gains momentum from CNBC. Source: CNBC.com – video report Date: Jan 19, 2018 Link: https://www.cnbc.com/video/2018/01/19/cracking-down-on-big-tech-tech-lash-gains-momentum.html Questions for discussion: What are the arguments suggesting the chances of big breakups or… Read more »
Blue-collar jobs are booming in America
Description: 2017 was a great year to be employed in the construction and manufacturing sectors. And if President Trump and Congress push for infrastructure spending, this year could be even better. Source: CNNMoney.com – video report Date: Jan 05, 2018 Link: http://money.cnn.com/2018/01/05/investing/jobs-report-construction-manufacturing/index.html Questions for discussion: What does the report say about business activity and the… Read more »
The Difficulties With Facebook’s News Feed Overhaul
Description: Imagine you’re a cookie mogul. You figured out a way to make lots of money by giving away delicious cookies for free, and in less than a decade, you created a global cookie behemoth. Source: NYTimes.com Date: Jan 13, 2018 Link: https://www.nytimes.com/2018/01/12/technology/facebook-news-feed-overhaul.html?rref=collection%2Fsectioncollection%2Fbusiness&action=click&contentCollection=business®ion=rank&module=package&version=highlights&contentPlacement=1&pgtype=sectionfront Questions for discussion: What is changing at Facebook? Do you think this… Read more »
