Description: According to ViSalus CEO Ryan Blair Source: Fortune.com – video report Date: Nov 18, 2016 Link: http://for.tn/2g01doE Questions for Discussions: How does Ryan Blair fit the typical profile of an entrepreneur? What does the report say about running a start-up?
Posts Categorized: Management
Here’s How Brightcove Is Keeping Up With the Growth of Video
Description: CEO David Mendels joins Fortune Live to explain. Source: Fortune.com – video report Date: Nov 18, 2016 Link: http://for.tn/2fla57d Questions for Discussions: Summarize the history of video as presented in this report. How can marketing managers use video to engage their customers?
McDonald’s: More touch screens and table service just the beginning of change
Description: McDonald’s CEO: We are modernizing your burger experience Source: CNNMoney.com – video report Date: Nov 17, 2016 Link: http://money.cnn.com/video/news/2016/11/17/mcdonalds-ceo-we-are-modernizing-your-burger-experience.cnnmoney/ Questions for discussion: How is McDonald’s changing? Which indicators suggest that these changes are working?
3 Ways to Incorporate Key Stakeholders Into Your Podcasts (and Benefit From It)
Description: Podcasts nurture leads, meaning they nurture revenue — especially when it comes to younger audiences. Source: Entrerpreneur.com Date: Nov 18, 2016 Link: https://www.entrepreneur.com/article/283669 Questions for Discussions: What does this report say about strategies for podcasting success? Select a hypothetical client and create a short description of a podcast you would create following the guidelines in… Read more »
The Last Days of Target
Description: The untold tale of Target Canada’s difficult birth, tough life and brutal death Source: CanadianBusiness.com Date: Nov 01, 2016 Link: http://www.canadianbusiness.com/the-last-days-of-target-canada/ Questions for Discussions: Summarize the highlights of Target’s demise as presented in this report. Do you think this assessment is a fair criticism of management?
Alibaba’s Singles Day: World’s biggest shopping bonanza sets new record
Description: China’s shopping blitz sets new record Source: CNNMoney.com – video report Date: Nov 11, 2016 Link: http://money.cnn.com/video/technology/2016/11/11/alibaba-singles-day-shopping-new-records.cnnmoney/ Questions for discussion: Why does this report say about the Chinese consumer today? What does this mean for American businesses?
Tesla’s Future in Trump’s World
Description: Elon Musk is up against a starkly different agenda, but the energy transition he invigorated can’t be stopped. Source: Bloomberg.com – video report Date: Nov 03, 2016 Link: http://www.bloomberg.com/news/articles/2016-11-11/tesla-s-future-in-trump-s-world Questions for Discussions: What does this report say about how Tesla might be affected by governmental decisions? Do you think the Tesla business model is… Read more »
Nobody Knows Why Fortysomethings Are Driving U.S. Productivity
Description: Dartmouth College economist James Feyrer noticed something odd about a decade ago: Across a large set of countries, an economy’s productivity seemed to be connected to the proportion of fortysomethings in its labor force. Source: Bloomberg.com Date: Nov 04, 2016 Link: http://www.bloomberg.com/news/articles/2016-11-04/nobody-knows-why-fortysomethings-are-driving-u-s-productivity Questions for Discussions: What does the report say about the productivity and… Read more »
Canada’s outstanding CEO of the year: Air Canada’s Calin Rovinescu
Description: Cash-rich Japanese banks started becoming big players in the niche but lucrative aircraft financing market earlier this decade as it gets better spreads and is perceived to be safer than other corporate loans since a jet can be sold in the event of a default. Source: FinancialPost.com Date: Nov 01, 2016 Link: http://business.financialpost.com/financial-post-magazine/canadas-outstanding-ceo-of-the-year-air-canadas-calin-rovinescu Questions… Read more »
This Is How Modern Political Advertising Works
Description: EVP of MDC Partners Michael Bassik explains Source: Fortune.com – video report Date: Nov 03, 2016 Link: http://for.tn/2eiLvm6 Questions for discussion: Why do you think digital advertising is growing in the political environment? What are the advantages and disadvantages related to using this technology over traditional media when dealing with political communications and branding?