Description: Many players still don’t reveal their ties to one another Source: eMarketer.com Date: Feb 11, 2018 Link: https://www.emarketer.com/content/why-disclosure-is-essential-when-it-comes-to-influencer-marketing Questions for discussion: What does the article say about influence marketing and the issue of disclosure? What do you think managers should do? Why?
Posts Categorized: Operations Management
Amazon now delivers Whole Foods groceries in a few select cities
Description: Two-hour delivery will be free and a one hour option costs $7.99 on orders of $35 or more. Amazon now delivers Whole Foods groceries in a few select cities from CNBC. Source: CNBC.com – video report Date: Feb 08, 2018 Link: https://www.cnbc.com/video/2018/02/08/amazon-now-delivers-whole-foods-groceries-in-a-few-select-cities.html Questions for discussion: How is management capitalizing on the synergies of these… Read more »
How One Designer Built A $22M Company–Selling Paper
Description: The cult greeting card purveyor Rifle Paper Co. has turned into a booming lifestyle brand, with 160 employees and more than $22 million in annual revenue. Here’s how cofounder Anna Bond proved that print isn’t dead. Source: FastCompany.com Date: Feb 07, 2018 Link: https://www.fastcodesign.com/90159246/how-anna-bond-built-a-22m-company-selling-paper Questions for discussion: What does the article say about successfully… Read more »
Jerry Dias: We blew it on NAFTA
Description: Jerry Dias: We blew it on NAFTA Source: FinancialPost.com – video report Date: Feb 01, 2018 Link: http://business.financialpost.com/video/1_tq7if0ru Questions for discussion: Summarize the strategic issues presented by Jerry Dias. What does this mean for labour relations in Canadian industries, particularly, the auto industry. How can Canadian auto industry firms respond to the situation?
Legacy Media Companies Are Leading the Charge in Advanced TV
Description: Many marketing tech aficionados believe television ad buying is overdue for a digital overhaul. Dave Morgan, CEO of TV ad targeting firm Simulmedia, spoke with eMarketer’s Ross Benes about which digital applications are likely to find success within TV advertising and which products are overhyped. Source: eMarketer.com Date: Feb 2, 2018 Link: https://www.emarketer.com/content/advanced-tv-is-being-led-by-legacy-media-companies-5 Questions… Read more »
‘Thank you. This confirms your concert-ticket purchase. And your parking. And your t-shirt and beer.’
Description: The Showpass app lets anyone buy — and sell — event tickets, and they’re not scalpers or bots Source: FinancialPost.com Date: Jan 23, 2018 Link: http://business.financialpost.com/entrepreneur/0120-biz-rs-spence-tickets Questions for discussion: What makes this app different? How should operations change at the firms competing with this app?
Toys “R” Us plans to close more than 180 U.S. stores
Description: Toys “R” Us is planning to shutter a fifth of its U.S. stores. Source: CNNMooney.com – video report Date: Jan 23, 2018 Link: http://money.cnn.com/2018/01/24/news/companies/toys-r-us-stores-closing/index.html?iid=hp-stack-dom Questions for discussion: What does this report say about the reasons for the store closures? How can management deal with the challenges facing the firm?
Whitney Wolfe turned a traumatic experience at Tinder into her…
Description: After leaving Tinder under traumatic circumstances, Bumble co-founder Whitney Wolfe started her own dating app that grew to be one of the biggest in the space. Whitney Wolfe turned a traumatic experience at Tinder into her successful ‘Bumble’ empire from CNBC. Source: CNBC.com – video report Date: Jan 23, 2018 Link: https://www.cnbc.com/video/2018/01/23/whitney-wolfe-turned-a-traumatic-experience-at-tinder-into-her-successful-bumble-empire.html Questions for… Read more »
Why Facebook Is Cleaning Up The Neighborhood
Description: Brands (and the people that work for them) are going apoplectic about where Facebook is headed next. Investors are a bit nervous, too. Source: Sixpixels.mirumagency.com Date: Jan 23, 2018 Link: http://sixpixels.mirumagency.com/blog/archives/why-facebook-is-cleaning-up-the-neighborhood/ Questions for discussion: What does the article say is happening at Facebook? How will usage change? How should marketing managers respond to these… Read more »
This Army of AI Robots Will Feed the World
Description: And it could do it while eliminating herbicides, replenishing topsoil, and reducing carbon consumption. If all goes to plan. Source: Bloomberg.com Date: Jan 11, 2018 Link: https://www.bloomberg.com/news/features/2018-01-11/this-army-of-ai-robots-will-feed-the-world Questions for discussion: What does the article say about the future uses of technology? How will these predictions affect business and workers?
