Description: Consumer holiday shopping habits have been in an ongoing state of evolution for years, but 2017 will mark a notable milestone. For the first time, more Americans will do their online holiday shopping with their phone than with any other device. Source: CNNMoney.com – video report Date: Nov 10, 2017 Link: http://fortune.com/2017/11/10/black-friday-2017-smartphones/ Questions for… Read more »
Posts Categorized: Technology
When It Comes to Branded Content Headlines, Longer Is Better for Sure. (See What We Did There?)
Description: More characters and more words mean more clicks Source: eMarketer.com Date: Nov 03, 2017 Link: https://www.emarketer.com/Article/Comes-Branded-Content-Headlines-Longer-Better-Sure-See-What-There/1016708?ecid=NL1001 Questions for discussion: Why do you think consumers’ responses varies with the length of the headlines? What content do you think should be embedded in the headline to further improve chances of the CTR?
‘Fight the Man’ Ski Resort Leads Crowdfunding to Snub Vail
Description: A tiny Canadian ski resort forged by Scandinavian miners chasing an 1890s gold rush has become the unlikely recipient of a record equity crowdfunding raise, tapping into powder hounds’ quest to fend off a wave of consolidation led by Vail Resorts Inc. Source: Bloomberg.com Date: Nov 01, 2017 Link: https://www.bloomberg.com/news/articles/2017-11-01/-fight-the-man-ski-resort-leads-crowdfunding-to-snub-vail Questions for discussion: How is… Read more »
Measuring the Effectiveness of Video Ad Campaigns
Description: Recent studies from key players in the world of ad tech tell quite different stories of how video ads seem to be performing, based on completion rates, viewability rates, clickthroughs and more. Source: eMarketer.com Date: Nov 02, 2017 Link: https://www.emarketer.com/Article/Measuring-Effectiveness-of-Video-Ad-Campaigns/1016706?ecid=NL1001 Questions for discussion: What does the report say about the difficulties related to measuring… Read more »
The Cost of Acquiring a Mobile App User
Description: Getting a first-time user to install an app isn’t easy. And getting that user to make a purchase within the app is even harder—and a lot costlier. In fact, mobile app marketing and retargeting company Liftoffanalyzed user data for a year, and found that the average cost to acquire a user who makes a purchase via… Read more »
Small businesses face perfect storm that can challenge growth
Description: BDC’s Small Business Week report finds 25% of respondents are already feeling the impact of demographic shifts Source: MontrealGazette.com Date: Oct 20, 2017 Link: http://montrealgazette.com/entrepreneur/1017-biz-dd-bdc/wcm/0e5640b0-7a59-4d2d-8b7a-92051097d281 Questions for discussion: Summarize the highlights in the BDC’s report. What is the advice to small business managers? Given the research in the report, what would you also advise… Read more »
Watch CVS Health CEO Larry Merlo Discuss The Company’s Powerful Response to Opioid Epidemic
Description: Pharmacy chain has the tools to begin formulating solutions to America’s crisis. Source: Fortune.com – video report Date: Oct 26, 2017 Link: http://for.tn/2gNw5gW Questions for discussion: What are the issues pharma stakeholders are dealing with, with respect to the opioid epidemic? What are the management implemications for CVS and other distributors in the pharma… Read more »
Check Out Amazon Key in Action
Description: Amazon shows off its the new delivery option. Source: Fortune.com – video report Date: Oct 26, 2017 Link: http://for.tn/2i7NWvV Questions for discussion: Who is the target market for this service? What promotional message is Amazon communicating to customers and how is it encoded in the video? Do you think this service will be successful?
FedEx Has Gotten a Few Upgrades to Take On E-Commerce
Description: We peeked into FedEx Ground hub in New Jersey. Source: Fortune.com – video report Date: Oct 26, 2017 Link: http://for.tn/2y7Iz5B Questions for discussion: How has technology helped FedEx serve customers better? Do you think Amazon would benefit by a greater degree of collaboration with just one delivery system?
Spoiler Alert: Millennials Prefer Digital for All Communications
Description: A September 2017 survey of young adult internet users in select countries painted an interesting—and yet unsurprising—picture of their typical day-to-day interactions. Source: eMarketer.com Date: Oct 27, 2017 Link: https://www.emarketer.com/Article/Spoiler-Alert-Millennials-Prefer-Digital-All-Communications/1016677?ecid=NL1001 Questions for discussion: What does the survey say? How should manufacturers of devices and software developers use the results of this survey for the… Read more »
