Description: Publishers are increasing efforts to create subscription models that boost the bottom line Source: eMarketer.com Date: Mar 13, 2018 Link: https://www.emarketer.com/content/the-challenges-publishers-face-in-monetizing-digital-content?ecid=NL1001 Questions for discussion: What are the challenges facing the publishing industry? How are managers attempting to deal with the situation?
Posts By: Brahm Canzer
This House Can Be 3D-Printed For $4,000
Description: In rural El Salvador, a family living on $1.90 a day might live in a makeshift house with dirt floors, thin walls, and no running water. But next year, dozens of those families will move into one of the world’s first communities of 3D-printed homes. Source: FastCompany.com Date: Mar 12, 2018 Link: https://www.fastcompany.com/40538464/this-house-can-be-3d-printed-for-4000?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=1&partner=newsletter&campaign_date=03122018 Questions… Read more »
Whole Foods calls meeting with key vendors as tensions flare
Description: Tensions between Whole Foods Market and some of the most important brands it sells in its stores will come to a head on March 19, when they will congregate for a recently announced summit, sources familiar with the situation tell CNBC. Source: CNBC.com Date: Mar 12, 2018 Link: https://www.cnbc.com/2018/03/11/whole-foods-calls-meeting-with-key-vendors-as-tensions-flare.html Questions for discussion: What is… Read more »
SPOS #609 – Denise Lee Yohn Fuses Branding And Culture
Description: Here it is: Six Pixels Of Separation – The Mirum Podcast – Episode #609 – Host: Mitch Joel. She has become the go-to person when it comes to creating brands that truly work. Denise Lee Yohn is not slowing down. Her latest business book, Fusion – How integrating brand and culture powers the world’s greatest companies, was just… Read more »
Gatineau youth support decision to pull controversial drink after teen’s death
Description: Young people in Gatineau say they agree with the decision by the province’s largest dépanneur chain, Couche-Tard, to pull a controversial drink from shelves in the wake of a Quebec teen’s death. Source: CBC.ca Date: Mar 04, 2018 Link: http://www.cbc.ca/news/canada/ottawa/gatineau-youth-support-decision-to-pull-controversial-drink-after-teen-s-death-1.4561091 Questions for discussion: What are the social and ethical issues involved here? Should management be held… Read more »
With a Single, Insulting Tweet, Uber’s CEO Just Destroyed Months of Hard Work
Description: Sarcastically mocking a group of top researchers isn’t the best way to get your point across–even if you’re right. Source: Inc.com Date: Mar 05, 2018 Link: https://www.inc.com/justin-bariso/uber-ceo-single-insulting-tweet-destroy-months-work-major-lesson-emotional-intelligence.html?cid=hmside4 Questions for discussion: What should the firm do next? Is there a way to prevent these problems?
For Brands Celebrating International Women’s Day 2018, Inspirational Messages Aren’t Enough Anymore
Description: International Women’s Day on Thursday is intended to celebrate women’s cultural and economic achievements and call for more gender parity. But as the calendar turns to March 8, it’s also time for the corporate pile-on of feel-good ads and product rollouts as brands rush to chime in on the pro-woman conversation. Source: Fortune.com –… Read more »
Can You Imagine A Supermarket With No Plastic?
Description: In an Amsterdam supermarket, a new “plastic-free” aisle is a microcosm of the entire store. It’s possible to buy around 700 items–meat, sauces, produce, yogurt, snacks, cereal, drinks, enough for a week’s worth of groceries–but nothing is packaged in conventional plastic. Any package that looks like regular plastic is bio-based and compostable; everything else… Read more »
How Ashton Kutcher Turned $50 Million Into $250 Million by Investing in Entrepreneurs
Description: Though he first gained fame as an actor, Ashton Kutcher is also known for making smart investments in startups. However, as he explains to Alan Taylor in this video, it took a few years for those investments to pay off. One thing that helped was finding the right partners. Kutcher says he looks for entrepreneurs… Read more »
Branded Podcasts Are The Ads People Actually Want To Listen To
Description: Podcasts are becoming big business not only for creators, but for advertisers. Podcast advertising is on track to hit more than $220 million in 2017, up 85% from 2016. Source: FastCompany.com Date: Mar 5, 2018 Link: https://www.fastcompany.com/40533210/branded-podcasts-are-the-ads-people-actually-want-to-listen-to?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=4&partner=newsletter&campaign_date=03062018 Questions for discussion: Describe this format of communications with targeted customers. Why is this sector of promotion so popular… Read more »
