Description: Numbers don’t lie: West beats East, although New York is coming along nicely. Source: Bloomberg.com Date: Sep 12, 2017 Link: https://www.bloomberg.com/news/articles/2017-09-12/new-york-s-silicon-alley-is-still-no-match-for-silicon-valley Questions for discussion: What does the report say about the competition between east and west coasts technology development? How much influence do you think this new school will have on management decisions to… Read more »
Posts Tagged: Technology (p8)
Listen In: How Might Apple’s Newest Products Shift Consumer Behavior?
Description: In the latest episode of eMarketer’s “Behind the Numbers” podcast, lead forecaster Martin Utreras discusses Apple’s newly announced suite of products, including the revamped Apple Watch. Which of the product launches have the most potential for disrupting consumer habits and attitudes? Source: eMarketer.com Date: Sep 13, 2017 Link: https://www.emarketer.com/Article/Listen-In-How-Might-Apples-Newest-Products-Shift-Consumer-Behavior/1016468 Questions for discussion: Summarize the… Read more »
Is Silicon Valley Bad for the American Worker?
Description: Ever since the Great Recession, analysts and economy-watchers have been looking for a culprit to blame for America’s slow-to-recover job market. One popular scapegoat: Silicon Valley. Source: Fortune.com Date: Oct 13, 2016 Link: http://fortune.com/2016/10/13/silicon-valley-jobs/ Questions for Discussions: What is at the core of this thinking about business, jobs, and the economy? What do you… Read more »
Most Execs Worldwide Make Data-Driven Decisions
Description: Executives also say their companies make strategic judgments Source: eMarketer.com Date: Sep 23, 2016 Link: https://www.emarketer.com/Article/Most-Execs-Worldwide-Make-Data-Driven-Decisions/1014547#sthash.SZjQo4gK.dpuf Questions for Discussions: What does the research in the report suggest about the way management makes decisions? Do you believe this is always a good thing?
Jumping on the bot bandwagon, Chatty McChatface developers aim to (Kik-)start real conversations
Description: Sam:) began as a project to randomly connect strangers for text-based conversation. Source: FinancialPost.com Date: Sep 19, 2016 Link: http://business.financialpost.com/executive/smart-shift/jumping-on-the-bot-bandwagon-chatty-mcchatface-developers-aim-to-kik-start-real-conversations Questions for Discussions: What are the challenges for tech start-ups like Sam:)? How is the software different from other social media? Strategically, how would you try to grow the user base?
Six Pixels of Separation – Marketing and Communications Insights – By Mitch Joel
Description: SPOS #531 – Unmistakable Creative With Srinivas Rao Source: Twistimage.com – podcast Date: Sep 07, 2016 Link: http://www.twistimage.com/podcast/mp3/SPOS_531_-_Srinivas_Rao.mp3 Questions for Discussions: What did you learn about podcasting as a communications tool for businesses? Evaluate the “quality” of this podcast – what did you like and what did you not like – as an audience… Read more »
Email Continues to Deliver Strong ROI and Value for Marketers
Description: The email audience is growing, engaged and increasingly mobile Source: eMarketer.com Date: Sep 12, 2016 Link: https://www.emarketer.com/Article/Email-Continues-Deliver-Strong-ROI-Value-Marketers/1014461#sthash.lfVRkn75.dpuf Questions for discussion: What does this article say about email use and value as a communications tool? Why do you think email continues to perform so well?
Volkswagen: From socially responsible to a social outcast
Description: Volkswagen represents an interesting case. It spent $77 million advertising its clean and environmentally friendly diesel engine in the American market, while its engineers were rigging these engines with software that tricked emission tests – a case of “greenwashing” the consumers. Source: The New York Times Date: October 17, 2015 Text Link: http://www.nytimes.com/2015/10/18/business/energy-environment/social-responsibility-that-rubs-right-off.html?ref=business&_r=0 Questions… Read more »
Google’s self-driving cars to hit roads this summer
Description: In a significant step towards their goal of introducing self-driving cars to consumers in the next five years, Google will test their two-seater self-driving cars in Mountainview, California. This will be the first time that people will actually see these cars on the road. Source: Huffington Post Date: May 15, 2015 Video Link: http://www.huffingtonpost.ca/2015/05/15/google-s-pod-like-two-seater-is-next-step-to-driverless-car-to-hit-public-roads-this-summer_n_7290218.html?utm_hp_ref=canada-business… Read more »
Apple Working on an Electric Car
Description: Apple Inc. is pushing its team to begin manufacturing of an electric car by 2020. Apple seems set to get in to direct competition with Tesla Motors Co. and General Motors Co., who are scheduled to roll out their electric car costing less than $40,000 by 2017. Source: Business News Network Date: February 20,… Read more »