The world-wide recession was driven in large part by numerous failures in two key industries – banking and automotive. In the United States, many of the big players in both industries required substantial bailouts from the Government to survive. On the financial side, J.P. Morgan Chase was considered one of the more stable banks, as… Read more »
Posts Tagged: Targets for Change (pp276-277)
Keeping Nike Cool
Under the leadership of CEO Mark Parker, Nike is revamping its image and shifting its focus. Rather than ride its dominance in the athletic shoe market, Parker is following trends and repositioning Nike to capitalize on the digital age. Part of Parker’s strategy for Nike involves reducing staff and moving away from brand image. The… Read more »
