Description: Xerox has been one of the most successful global brands. However, given the increased competition in the technology industry, it has set about to transform itself to stay competitive. Source: CBC Date: September 15, 2014 Video Link: http://www.cbc.ca/player/News/Business/ID/2519524434/?page=2 Questions for Discussion: How has Xerox transformed itself over the years? Discuss how this transformation builds… Read more »
Posts Tagged: Incremental/Transformational Change (pp275-276)
The Hounds of Change
During the extended leave of lead singer Natalie Maines, Dixie Chicks sisters Emily Robison and Martie Maguire got restless. Drawing on their childhood experiences, the two decided to form a new duo, Court Yard Hounds, to begin producing folk-pop music. QUESTIONS: What type of change led to the formation of Court Yard Hounds? What forces… Read more »
Keeping Nike Cool
Under the leadership of CEO Mark Parker, Nike is revamping its image and shifting its focus. Rather than ride its dominance in the athletic shoe market, Parker is following trends and repositioning Nike to capitalize on the digital age. Part of Parker’s strategy for Nike involves reducing staff and moving away from brand image. The… Read more »
