Description: Volkswagen represents an interesting case. It spent $77 million advertising its clean and environmentally friendly diesel engine in the American market, while its engineers were rigging these engines with software that tricked emission tests – a case of “greenwashing” the consumers. Source: The New York Times Date: October 17, 2015 Text Link: http://www.nytimes.com/2015/10/18/business/energy-environment/social-responsibility-that-rubs-right-off.html?ref=business&_r=0 Questions… Read more »
Posts Tagged: Credible Communication (p408)
You Said What?
A new industry is emerging from the world of high tech – reputation management companies. With the rise of online customer review websites and prominence of instant communication technologies like Twitter, companies are finding the need to manage how and what kind of information is disseminated. Reputation management companies are helping companies protect their information… Read more »
M: Check Your Phone at the Gate
This article provides a somewhat humorous, yet real, look at the effect of communication technology on human interactions. Volunteers at the Memorial Golf Tournament in Dublin, Ohio ask each spectator whether they have cellular telephones upon entrance to the course. PGA rules prohibit cell phones on courses during tournaments to prevent golfers from being distracted…. Read more »
