Description: Another blow for the company Source: Fortune.com – video report Date: Nov 04, 2016 Link: http://for.tn/2fLtylm Questions for Discussions: What is the damage to the Samsung brand because of these product issues? How do you think consumers will “forgive and forget” in the long run? Do you think the company response is adequate?
Posts Tagged: Chapter 7: Strategy and Strategic Management
Description: OpenMedia wants Canadians to have unlimited mobile internet access for a good price Source: CBC.ca Date: Oct 28, 2016 Link: http://www.cbc.ca/news/business/cellphone-use-surges-so-do-bills-canadians-call-for-an-end-to-data-caps-1.3824774 Questions for Discussions: Summarize what is happening with mobile use and consumer costs. What do you think the monthly price ceiling is for mobile, in terms of the average Canadian consumer? How can… Read more »
Description: The founding family explains Source: Fortune.com – video report Date: Oct 28, 2016 Link: http://for.tn/2efZBpe Questions for discussion: Explain the growth and success of the company. To which market segments does the company sells.
Description: Group Worldwide Chairman Sandi Peterson explains Source: Fortune.com – video report Date: Oct 28, 2016 Link: http://for.tn/2e13UGZ Questions for Discussions: What does Sandi Peterson mean by selling the “experience” as well as the product to consumers? How is this facilitated through Internet technologies?
Description: Elon Musk is about to unveil a home solar system that could transform electricity. Source: Bloomberg.com Date: Oct 28, 2016 Link: http://www.bloomberg.com/news/articles/2016-10-28/here-are-six-things-we-know-about-tesla-s-new-solar-strategy Questions for Discussions: What vision does Elon Musk have for energy production and transportation? What do you think of his vision becoming reality?
Description: In this in-depth report, learn why self-driving cars are inevitable, what the industry is doing about safety, and what it will take to get autonomous vehicles into the mainstream. Source: ZDnet.com Date: Oct 28, 2016 Link: http://www.zdnet.com/article/our-autonomous-future-how-driverless-cars-will-be-the-first-robots-we-learn-to-trust/?loc=newsletter_large_thumb_related&ftag=TRE6a12a91&bhid=24945926463730998463890840575568 Questions for Discussions: What are the issues related to consumer acceptance of an autonomous world? What can… Read more »
Description: Nearly as many users around the world are limiting tracking on their iPhones Source: eMarketer.com Date: Oct 21, 2016 Link: https://www.emarketer.com/Article/One-Five-iOS-Devices-US-Limiting-Ad-Tracking/1014654?ecid=NL1001 Questions for Discussions: What does this report say about consumer attitude toward privacy issues? Why do you think more people are choosing to block? How should marketing managers respond?
Description: MONTREAL — A second large wave of job cuts is hitting Bombardier workers in less than a year as another 7,500 positions are to be eliminated around the world through the end of 2018. Source: BNN.com – video report Date: Oct 21, 2016 Link: http://www.bnn.ca/bombardier-cutting-7-500-jobs-amid-talks-with-ottawa-the-timing-is-really-unfortunate-1.589426 Questions for discussion: What is happening at Bombardier? What… Read more »
Description: Alex Adelman has already built and sold his company to PopSugar Inc. Source: Fortune.com – video report Date: Oct 21, 2016 Link: http://for.tn/2eC9UoE Questions for discussion: What does Cosmic do for buyers and sellers? How is Alex Adelman a typical entrepreneur?
Description: Carolyn Tastad explains Source: Fortune.com – video report Date: Oct 20, 2016 Link: http://for.tn/2dDksoz Questions for Discussions: Why has P&G reduced its portfolio of products? Do you think it is a “smart” decision? How does this thinking permit the development of new categories in the portfolio?