Description: Podcasts nurture leads, meaning they nurture revenue — especially when it comes to younger audiences. Source: Entrerpreneur.com Date: Nov 18, 2016 Link: https://www.entrepreneur.com/article/283669 Questions for Discussions: What does this report say about strategies for podcasting success? Select a hypothetical client and create a short description of a podcast you would create following the guidelines in… Read more »
Posts Tagged: Chapter 7: Strategy and Strategic Management
The Last Days of Target
Description: The untold tale of Target Canada’s difficult birth, tough life and brutal death Source: CanadianBusiness.com Date: Nov 01, 2016 Link: http://www.canadianbusiness.com/the-last-days-of-target-canada/ Questions for Discussions: Summarize the highlights of Target’s demise as presented in this report. Do you think this assessment is a fair criticism of management?
Alibaba’s Singles Day: World’s biggest shopping bonanza sets new record
Description: China’s shopping blitz sets new record Source: CNNMoney.com – video report Date: Nov 11, 2016 Link: http://money.cnn.com/video/technology/2016/11/11/alibaba-singles-day-shopping-new-records.cnnmoney/ Questions for discussion: Why does this report say about the Chinese consumer today? What does this mean for American businesses?
Tesla’s Future in Trump’s World
Description: Elon Musk is up against a starkly different agenda, but the energy transition he invigorated can’t be stopped. Source: Bloomberg.com – video report Date: Nov 03, 2016 Link: http://www.bloomberg.com/news/articles/2016-11-11/tesla-s-future-in-trump-s-world Questions for Discussions: What does this report say about how Tesla might be affected by governmental decisions? Do you think the Tesla business model is… Read more »
Nobody Knows Why Fortysomethings Are Driving U.S. Productivity
Description: Dartmouth College economist James Feyrer noticed something odd about a decade ago: Across a large set of countries, an economy’s productivity seemed to be connected to the proportion of fortysomethings in its labor force. Source: Bloomberg.com Date: Nov 04, 2016 Link: http://www.bloomberg.com/news/articles/2016-11-04/nobody-knows-why-fortysomethings-are-driving-u-s-productivity Questions for Discussions: What does the report say about the productivity and… Read more »
A Lawyer With a Taste for Soy Sauce and a High Tolerance for Pain
Description: In 2014, Jonathan Blum, a corporate lawyer in the Bay Area, rented a U-Haul truck and loaded it with three pallets of soy sauce bottles. Source: NYTimes.com Date: Nov 05, 2016 Link: http://www.nytimes.com/2016/11/06/business/a-lawyer-with-a-taste-for-soy-sauce-and-a-high-tolerance-for-pain.html?ref=smallbusiness Questions for Discussions: Summarize the strategies followed by Jonathan Blum as they relate to developing customers awareness and adoption? Is Blum… Read more »
How Internet Users Can Benefit from Artificial Intelligence
Description: Half of respondents said AI can provide companionship Source: eMarketer.com Date: Nov 09, 2016 Link: https://www.emarketer.com/Article/How-Internet-Users-Benefit-Artificial-Intelligence/1014698?ecid=NL1001#sthash.nuiL4AiS.dpuf Questions for Discussions: What does this report say about how AI can be developed commercially? Create one idea of a product or service for each of the categories in the list.
Canada’s outstanding CEO of the year: Air Canada’s Calin Rovinescu
Description: Cash-rich Japanese banks started becoming big players in the niche but lucrative aircraft financing market earlier this decade as it gets better spreads and is perceived to be safer than other corporate loans since a jet can be sold in the event of a default. Source: FinancialPost.com Date: Nov 01, 2016 Link: http://business.financialpost.com/financial-post-magazine/canadas-outstanding-ceo-of-the-year-air-canadas-calin-rovinescu Questions… Read more »
The NFL Was a Sure Thing for TV Networks. Until Now
Description: Why are football ratings down? Cord cutters. And smartphones. And the election, concussions, Kaepernick, global warming .. Source: Bloomberg.com – video report Date: Nov 03, 2016 Link: http://www.bloomberg.com/news/articles/2016-11-03/nfl-was-a-sure-thing-for-tv-networks-until-now Questions for Discussions: What are the problems facing the NFL and pro-sports in general? How would you suggest the industry address these issues?
This Is How Modern Political Advertising Works
Description: EVP of MDC Partners Michael Bassik explains Source: Fortune.com – video report Date: Nov 03, 2016 Link: http://for.tn/2eiLvm6 Questions for discussion: Why do you think digital advertising is growing in the political environment? What are the advantages and disadvantages related to using this technology over traditional media when dealing with political communications and branding?
