Description: But it’s also the platform teens are most likely to use daily Source: eMarketer.com Date: Sep 07, 2017 Link: https://www.emarketer.com/Article/YouTubes-Teen-Viewers-Complain-of-Too-Many-Ads/1016436 Questions for discussion: What sort of advertising should be used by social media sites targeting teens? Why do you think teens respond to these ads as they do? How should advertising managers respond to… Read more »
Posts Tagged: Chapter 7: Strategy and Strategic Management
Wattpad’s dreams of becoming the next Disney may be lofty, but then it’s come a long way in 10 years
Description: A year after its launch, Wattpad — an app that allows contributors to upload and share their writing for public viewing — had just 1,000 users. Source: FinancialPost.com Date: Nov 30, 2016 Link: http://business.financialpost.com/entrepreneur/growth-strategies/wattpads-dreams-of-becoming-the-next-disney-may-be-lofty-but-then-its-come-a-long-way-in-10-years Questions for Discussions: Describe this business model. What managerial services does it provide to creative artists? What other businesses could… Read more »
Meet The Former Investment Banker Who Is Trying To Step Up Men’s Shoe Game
Description: Evan Fript is the co-founder and CEO of Paul Evans, a luxury men’s footwear company. Source: Fortune.com – video report Date: Dec 05, 2016 Link: http://for.tn/2h3rIwH Questions for Discussions: Describe the business model and why you think it has succeeded? Is this entrepreneur typical, in comparison to others?
More than 1.8 million teens are reading books by text messages thanks to this start-up
Description: OK, it’s not exactly Dickens. But how about a great story delivered to you by text message? Source: WashingtonPost.com Date: Dec 02, 2016 Link: https://www.washingtonpost.com/news/on-small-business/wp/2016/12/02/more-than-1-8-million-teens-are-reading-books-by-text-messages-thanks-to-this-start-up/?utm_term=.f8a70ec4abf7 Questions for Discussions: Why do you think this business model is working? What other products or services might work the same way?
Amazon Moves to Cut Checkout Line, Promoting a Grab-and-Go Experience
Description: SEATTLE — There is almost no aspect of retail that Amazon has not upended with online shopping. Now, the company is trying to computerize the experience of buying sandwiches and soda from the corner convenience store. Source: NYTimes.com – video report Date: Dec 05, 2016 Link: http://www.nytimes.com/2016/12/05/technology/amazon-moves-to-cut-checkout-line-promoting-a-grab-and-go-experience.html?ref=business Questions for Discussions: Describe the operation and… Read more »
McDonald’s Revamps Its $4 Billion McCafe Brand
Description: McDonald’s Corp., losing ground in its battle for the nation’s coffee drinkers, is planning to shake up its McCafe brand — part of a bid to challenge Starbucks Corp. and Dunkin’ Donuts. Source: Bloomberg.com Date: Dec 05, 2016 Link: https://www.bloomberg.com/news/articles/2016-12-05/mcdonald-s-revamps-4-billion-mccafe-brand-as-it-lags-starbucks Questions for Discussions: What is McDonald’s plan? Do you think it will work?
Robots won’t kill the workforce. They’ll save the global economy.
Description: Across the world, the labor pool isn’t growing fast enough to support our needs. Source: WashingtonPost.com Date: Dec 02, 2016 Link: https://www.washingtonpost.com/posteverything/wp/2016/12/02/robots-wont-kill-the-workforce-theyll-save-the-global-economy/?utm_term=.c3c5ad77bd08 Questions for discussion: What does the article say about changing work environments? How should management and unions deal with these changes?
Is Cyber Monday Losing Its Sizzle?
Description: Other shopping days are winning more and more online sales Source: eMarketer.com Date: Dec 01, 2016 Link: https://www.emarketer.com/Article/Cyber-Monday-Losing-Its-Sizzle/1014783?ecid=NL1009#sthash.tM8KJFPR.dpuf Questions for Discussions: What does this report say about the changes taking place in retail customer behavior? How should managers respond?
Air Miles cancels points expiry plan following customer uproar
Description: Following an uproar from consumers, the company that runs the Air Miles loyalty points program says it is cancelling plans that would have seen collectors lose any miles not used within five years. Source: BNN.ca.com – video report Date: Dec 02, 2016 Link: http://www.bnn.ca/air-miles-cancels-points-expiry-plan-following-customer-uproar-1.621570 Questions for discussion: How do you think this decision will… Read more »
Princess Cruises to pay record-breaking criminal fine for ocean pollution
Description: Princess Cruise Lines has agreed to plead guilty to seven felony charges and pay a $40 million penalty for polluting the ocean with waste and then trying to cover it up. Federal prosecutors said the payment represents the largest-ever criminal penalty involving deliberate pollution by a ship at sea. Source: Fortune.com – video report Date:… Read more »
