Description: What does parents’ downtime mean for marketers? Source: eMarketer.com Date: Apr 15, 2019 Link: https://www.emarketer.com/content/us-parents-get-digital-after-dark?ecid=NL1001 Questions for discussion: What does the research say about social behaviors that would interest marketing management? What are the greatest opportunities for management, according to the research?
Posts Tagged: Chapter 7: Strategy and Strategic Management
Why the fight over Mexico’s labour reforms is the latest threat to new NAFTA deal
Description: Depending how hard the U.S. Democrats dig in, the demands could throw an already troubled ratification process completely off course this year Source: FinancialPost.com Date: Apr 11, 2019 Link: https://business.financialpost.com/news/economy/why-the-fight-over-mexicos-labour-reforms-is-the-latest-threat-to-new-nafta-deal Questions for discussion: Why is changing Mexican labour laws so critical to moving forward with North American trade? How different are Mexico’s laws in… Read more »
Kristen Bell and Her Cofounders Built a Company to Save Lives. But Growing It Wasn’t So Simple.
Description: With an entrepreneurial can-do mindset, the four Hollywood vets have built a business with soaring sales and global impact. Source: Entrepreneur.com Date: Apr 09, 2019 Link: https://www.entrepreneur.com/article/331237 Questions for discussion: Summarize the strategic decisions made to develop the company. How would this story be different if it was managed as a for-profit start-up? How… Read more »
Disney’s $6.99-per-month streaming immediately makes it a value winner over Netflix for families
Description: For Disney, the price is the story. Disney announced pricing for its new streaming service on Thursday, and it’s surprisingly low: $6.99 per month and $69.99 annually (or $5.83 per month). The service won’t include any advertisements. Source: CNBC.com – video report Date: Apr 12, 2019 Link: https://www.cnbc.com/2019/04/12/disneys-6point99-per-month-price-immediately-makes-it-a-value-winner.html Questions for discussion: Why is pricing so critical in… Read more »
You can’t take anything home from Ikea’s new store
Description: The company’s first Manhattan store is nothing like any Ikea you’ve ever been to. Source: FastCompany.com Date: Apr 10, 2019 Link: https://www.fastcompany.com/90332083/i-went-to-ikeas-first-small-store-and-it-answered-all-my-prayers?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=6&partner=newsletter&campaign_date=04112019 Questions for discussion: Explain the change in thinking – by management and customers – that has led to this store design. Should Ikea develop this concept at its suburban stores as well?
Should You Compete With (and Potentially Kill) Your Own Business?
Description: Adam Schwartz’s t-shirt company was struggling. Instead of saving it, he built something new — and better. Source: Entrepreneur.com Date: Apr 12, 2019 Link: https://www.entrepreneur.com/article/331231 Questions for discussion: What does the article say about creative thinking and business evolution? Could these businesses succeed without low-cost online advertising from companies like Google?
This new technical fabric replaces polyester with banana plants
Description: The abacá plant grows without needing lots of water or pesticides, helps stop erosion, and is now being used to replace fossil fuels in clothes. Source: FastCompany.com Date: Apr 12, 2019 Link: https://www.fastcompany.com/90333645/this-new-technical-fabric-replaces-polyester-with-banana-plants?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=7&partner=newsletter&campaign_date=04122019 Questions for discussion: What are the major attributes that differentiate this new product? How should managers market this new product so… Read more »
Awash in Data, Marketers Still Find Ad Targeting Capabilities Lacking
Description: The push for more effective ad targeting remains one of marketers’ chief priorities, evidenced by two reports released this year. Source: eMarketer.com Date: Apr 11, 2019 Link: https://www.emarketer.com/content/better-ad-targeting-remains-a-top-priority-for-marketers?ecid=NL1001 Questions for discussion: What does the research say about data gathering issues facing management? How can managers deal with the problems they face?
Here’s the best Canadian city to start a small business in (no, it’s not Toronto or Waterloo)
Description: Toronto, Vancouver, Calgary and Montreal don’t even make it into Canada’s 10 most entrepreneurial cities’ list Source: FinancialPost.com Date: Apr 03, 2019 Link: https://business.financialpost.com/entrepreneur/heres-the-best-canadian-city-to-start-a-small-business-in-no-its-not-toronto-or-waterloo Questions for discussion: What are some of the key criteria for identifying the “best” cities to start a small business in Canada? Why would businesses willingly pay higher taxes in… Read more »
“I had 15 years of professional experience, but no one cared when I became a mom”
Description: A finance professional turned entrepreneur reflects on the motherhood bias and stereotypes she faced during her return to work Source: FastCompany.com Date: Apr 03, 2019 Link: https://www.fastcompany.com/90324442/former-goldman-sachs-employee-on-the-motherhood-penalty?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=1&partner=newsletter&campaign_date=04032019 Questions for discussion: What is the “motherhood bias” according to the report? How can management deal with this social issue?
