Description: Amidst shrinking margins for most Canadian retailers and grocers, Dollarama has surpassed expectations with with swelling margins and strong profits.

 Source: Business News Network

Date:  April 11, 2012

Video Link: http://www.bnn.ca/News/2012/4/11/Dollarama-a-bright-spot-in-struggling-retail-sector.aspx

Questions for Discussion:

1. What do you feel are the reasons for Dollarama’s success?
2. Does the success of Dollarama indicates that Canadian consumers are constrained for cash?
3. What lessons can other retailers adopt from Dollarama?