Dani Reiss, CEO of Canada Goose was selected as “Ontario 2011 Ernst & Young Entrepreneur of the Year” and received a “Business-to-consumer products and services” award. National and Ontario director of Entrepreneur of the Year, Colleen McMorrow mentions that Entrepreneurs need to have a strong frame of mind, and they should be innovative and risk takers. The program selects winners based on vision, leadership, financial performance and social responsibility. Mr Reiss has topped in all the criteria.
- Complete a SWOT analysis for Canada Goose. Explain its strengths and Opportunities that were favorable to Mr. Reiss’ success.
- Study its Marketing plan? What effect does social media has on the marketing of the brand?
- How does he cover the innovative and social responsibility aspect? How do you think this aspect affects its sales globally?
SOURCE: Associated Press, “Made in Canada brand embraced on global scale” Financial Post (Retrievable online http://business.financialpost.com/2011/11/15/made-in-canada-brand-embraced-on-global-scale/)