Posted by & filed under Change, Communication, Entrepreneurship, Global Management, Individual Behavior, Management, Strategy.

Average household income of Canadian immigrants from India is $95,000 which is 14% more than average income of Canadians. The expenditure for Indians who have immigrated to Canada since 2006 have increased by 46%, compared to an average of 19% increase in the expenditure of Canadians. An average of 56% immigrants from India own new homes built since 2001 compared to an average of 16% for Canadians. Despite a little struggle in their initial years, they do well in the long run because most have higher education. The average expenditure of an average Indian immigrant on travel is 85% more than the average expenditure in this category by a Canadian. Understanding the spending pattern of Indian immigrants will help companies better market their products.

Questions:

  1. Why do you think India immigrants have a higher household income on average?
  2. Which cultural aspects do you feel are crucial to market products to Indian immigrants?

 

SOURCE: Associated press: PROFIT staff, “From India with money” Canadian Business Network (Retrievable online at http://www.profitguide.com/article/50099–from-india-with-money)

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