Enjo Canada Cleaning Inc. is a Toronto based firm that offers chemical free cleaning products and sells its products through home parties like Tupperware and Mar Kay Inc. Its present sales force of 350 consultants are targeting to a sale of $4 million this year with 85% of its sales concentrated in Ontario. In its desire to expand, Ms. Ronan, the cofounder and CEO, is looking out for some expert advice on various ideas she could use to expand her business in Canada. Based on the advice from various business experts, the Enjo Canada needs to take three main steps: its needs to hire regional managers, to look into franchise options and to target its customers.

Questions:

1. What would be your suggestion to Enjo Canada’s expansion plan?
2. Out of the three options, which one should Ms Ronan follow in accordance with the budget allocated?
3. Do you think the budget allocated is sufficient for the cause?
4. Suggest some low cost ways to increase sales force for small and medium business firms.