Groupon is a firm that offers discounts to its customers by offering millions of deals on everything (meals, manicures etc.) through distribution of its coupons. Groupon’s daily deals are very popular, have the easiest reward programs and focuses on increasing customer loyalty. However, despite its increasing popularity Groupon hasn’t been profitable and instead, it has lost $623 million since 2008.

Questions:

1. Suggest some marketing strategies that Groupon could implement to boost its profits.
2. Do you think Groupon would have benefited if Google. Inc had bought it?
3. Do you think the new program that Groupon plans to launch will increase its performance?

SOURCE: Associated Press “Groupon Newest Deal to Reward Customer Loyalty” Canadian  Business  (Retrievable  online at http://www.canadianbusiness.com/article/47941–groupon-newest-deal-to-reward-customer-loyalty)