Description: With an entrepreneurial can-do mindset, the four Hollywood vets have built a business with soaring sales and global impact.
Date: Apr 09, 2019
Questions for discussion:
- Summarize the strategic decisions made to develop the company.
- How would this story be different if it was managed as a for-profit start-up?
- How has Starbucks leveraged the association with the firm?
- Why aren’t all consumer products sold this way?