Posted by & filed under Decision Making, Entrepreneurship, Ethics, Global Management, Innovation/Creativity, Leadership, Management, New product, Planning, Social Responsibility.

Description: With an entrepreneurial can-do mindset, the four Hollywood vets have built a business with soaring sales and global impact.

Source: Entrepreneur.com

Date: Apr 09, 2019

Link: https://www.entrepreneur.com/article/331237

Questions for discussion:

  • Summarize the strategic decisions made to develop the company.
  • How would this story be different if it was managed as a for-profit start-up?
  • How has Starbucks leveraged the association with the firm?
  • Why aren’t all consumer products sold this way?

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