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Description: In the latest episode of “Behind the Numbers,” eMarketer principal analyst Paul Verna helps us understand whether advertisers are overlooking engagement across devices as dollars move from TV to digital video.

Source: eMarketer.com – podcast

Date: Mar 19, 2019

Link: https://www.emarketer.com/content/podcast-does-less-tv-mean-less-brand-engagement?ecid=NL1001

Questions for discussion:

  • Summarize the key points Paul Verna argues in this podcast?
  • Do you agree with his assessments?
  • What guidance should managers take-away from this session?

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