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Description: In the latest episode of “Behind the Numbers,” we’re talking about consumer trust in brands and digging into data from a survey by data platform Jebbit. We’re joined in the studio by Jebbit co-founder Jonathan Lacoste to discuss which brands have succeeded in winning customer trust, which have failed, and why.

Source: – podcast

Date: Feb 08, 2019


Questions for discussion:

  • What does this interview say about brands and trust? Are you surprised?
  • What should managers do with this research?

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