Description: By now you have probably heard of influencers, that group of internet-famous people who have more than a million social media followers and can make big money by plugging various brands. And you may have even heard of microinfluencers, who do the same thing for a still sizable but somewhat smaller social media audience — from the tens to low hundreds of thousands. Now get ready for the nanoinfluencers.

Source: NYTimes.com

Date: Nov 11, 2018

Link: https://www.nytimes.com/2018/11/11/business/media/nanoinfluencers-instagram-influencers.html?mkt_tok=eyJpIjoiTURBMVlUZ3pZbVJpTm1VMSIsInQiOiJ2cVVteUJDVm9RZzhNVHE2eDFVN1VNZmFvWkt6SzJBZXU5cFZ0Zys4R1FuVUpuXC8rcVhRalpEWndPMzVEd3BmblJxeldNTjNib0RFR05lRUU3T1o1XC9Ua3psSHBvallMbFFseml4NWE1WTZibGZ5QW1PSUdpaTBRZnRUYU9Zb2dNIn0%3D

Questions for discussion:

• What are nanoinfluencers and why do you think they are growing in popularity with marketers?
• Which sorts of products or services would benefit the most with nanoinfluencers?