Description: These startups are capitalizing on consumer anxiety about climate change to market reusable straws, food wrap, and storage bags. Can they compete with plastic industry giants?

Source: FastCompany.com

Date: Jan 16, 2019

Link: https://www.fastcompany.com/90290048/inside-the-3-billion-race-to-kill-plastic

Questions for discussion:

• How are startups challenging the giant consumer products companies in this arena?
• Why is this a particularly good environment for startups to enter?
• What would you advise management of all companies as the transition to more ecological products continues to expand?