Description: Apple is in advanced talks to buy rights to a gritty Israeli TV show called “Nevelot” (English translation: “Bastards”) and adapt it for the U.S., beating out bids from competitors including Showtime, FX and Amazon, according to several people with knowledge of the deal.

Source: CNBC.com

Date: Dec 06, 2018

Link: https://www.cnbc.com/2018/12/06/apple-pursuing-violent-israeli-show-nevelot-richard-gere-to-star.html

Questions for discussion:

• Why is Apple TV searching for its “Breaking Bad” series?
• How would this reposition the brand?
• Do you think it is a good strategy?