Description:  The holiday season is approaching, and with it the holiday toy wars.

Source: Yahoo.Finance.com – video report

Date: Oct 18, 2018

Link: https://finance.yahoo.com/news/target-will-try-crush-amazon-walmart-toys-holiday-season-160044412.html

Questions for discussion:

• What is the strategy Target is using for this toy buying season?
• Are they targeting kids or their parents?
• Do you think they will succeed with this seasonal approach to selling to this segment?
• Which other segments could possibly work as well in your view?