Description: With the NFL kicking off the 2018 season, we’re talking about fantasy sports on “Behind the Numbers.” How many Americans play fantasy sports? Why do they play? And what are the different spending habits of fantasy players?

Source: eMarketer.com – podcast report

Date: Sep 06, 2018

Link: https://www.emarketer.com/content/fans-are-becoming-increasingly-engaged-in-fantasy-sports

Questions for discussion:

• Why does this report say about the growth and popularity of fanatsy sports?
• What opportunities exist for small and medium sized businessed to participate?