Posted by & filed under Change, Decision Making, Human Resource Management, Innovation/Creativity, Leadership, Management, New product, Planning, Strategy, Technology.

Description: Aurora, a startup developing software for self-driving cars, had barely launched when it found its place among the biggest names in the car industry.


Date: May 03, 2018


Questions for discussion:

  • Why is the company so well connected to the industry?
  • Describe the management culture, as presented in report?
  • Do you think the company can remain independent?

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