Description: Digital video continues double-digit growth; OTT spend rises
Source: eMarketer.com
Date: Mar 28, 2018
Link: https://www.emarketer.com/content/us-tv-ad-spending-to-fall-in-2018?ecid=NL1001
Questions for discussion:
- Summarize what the article says about ad spending?
- Why is this happening?
- How can traditional media deal with this environment?
Leave a Reply