Description: Technology and globalization are leading to more and faster disruption than ever. To stay ahead, smart companies are turning to design to better connect with customers and find their competitive advantage. Here, we feature 25 companies from—Apple to Zalando—in a range of industries that are getting design right.

Source: Fortune.com

Date: Dec 22, 2017

Link: http://fortune.com/2017/12/22/business-design-apple-airbnb-tesla/

Questions for discussion:

• What did you learn from this report that is most important for management to understand?
• Which design impressed you the most?