Description: SAN FRANCISCO — At Rainbow Grocery, a cooperative in this city’s Mission District, one brand of water is so popular that it’s often out of stock.

Source: NYTimes.com

Date: Dec 29, 2017

Link: https://www.nytimes.com/2017/12/29/dining/raw-water-unfiltered.html?rref=collection%2Fsectioncollection%2Ftechnology&action=click&contentCollection=technology&region=rank&module=package&version=highlights&contentPlacement=1&pgtype=sectionfront

Questions for discussion:

• What is driving the development of this industry?
• How should managers establish prices for their product?
• How can small businesses take advantage of this growth opportunity?