Description: Airbus chief tells Montreal he believes aerospace analysts have underestimated demand and he can sell thousands of CSeries jets

Source: FinancialPost.com

Date: Oct 20, 2017

Link: http://business.financialpost.com/transportation/airlines/airbus-ceo-says-expects-to-sell-thousands-of-cseries-jets

Questions for discussion:

• Using SWOT analysis, describe the deal between these companies.
• How will management at Bombardier have to change, as a result of this deal?
• Do you think Airbus will want to buy the remainder of Bombardier in 2023?