Description: TORONTO — Canada’s remaining independent breweries know they can’t compete with the economies of scale and marketing capabilities of global conglomerates, so they’re concentrating on winning customers over by catering to craft beer lovers’ unquenchable thirst for new and innovative styles.

Source: CTVNews.ca

Date: Oct 08, 2017

Link: http://www.ctvnews.ca/business/canadian-independent-breweries-focusing-on-economies-of-scope-1.3624198

Questions for discussion:

• How are craft brewers competing against the giants in the marketplace?
• What strategies would you recommend to the smaller Canadian producers?