Description: Nearly as many users around the world are limiting tracking on their iPhones

Source: eMarketer.com

Date: Oct 21, 2016

Link: https://www.emarketer.com/Article/One-Five-iOS-Devices-US-Limiting-Ad-Tracking/1014654?ecid=NL1001

Questions for Discussions:

• What does this report say about consumer attitude toward privacy issues?
• Why do you think more people are choosing to block?
• How should marketing managers respond?